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Thursday, February 3, 2011
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Nielsen: Apple iAds More Effective Than TV Ads
According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.
The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy reduced-sodium soup, which is nice for them.
Report: Canada’s Usage-Based Billing Scheme To Be Overturned
Canada’s Internet innovation-killing usage-based billing scheme may already be dead in the water. The Toronto Star says the decision has been made to reverse the Canadian Radio-television and Telecommunications Commission’s plan to implement the controversial billing method, which would have led to a situation where people there could have expected to pay up to CDN$2.35 per gigabyte. The CRTC is expected to make its case in front of the House of Commons later today.