Tony Burkhart: Feb 3, 2011

Thursday, February 3, 2011

Hack Chrome, Win $20,000

Slashdot

CWmike writes "Google will pay $20,000 to the first to exploit its Chrome browser at this year's Pwn2Own hacking contest at CanSecWest in Vancouver, BC, on March 9. At this year's Pwn2Own, researchers will pit exploits against machines running Windows 7 or Mac OS X as they try to bring down Microsoft's IE, Mozilla's Firefox, Apple's Safari and Chrome. The first researchers to hack IE, Firefox and Safari will receive $15,000 and the machine running the browser. The prizes are $5,000 more than those given for exploiting browsers at the last Pwn2Own contest, and three times more than the 2009 awards. 'We've upped the ante this time around and the total cash pool allotted for prizes has risen to a whopping $125,000,' said Aaron Portnoy, the manager of the sponsor, HP TippingPoint's security research team, which set the contest's rules Wednesday in a blog post written by Portnoy."

Nielsen: Apple iAds More Effective Than TV Ads

TechCrunch

According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.

The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy reduced-sodium soup, which is nice for them.

Report: Canada’s Usage-Based Billing Scheme To Be Overturned

TechCrunch

Canada’s Internet innovation-killing usage-based billing scheme may already be dead in the water. The Toronto Star says the decision has been made to reverse the Canadian Radio-television and Telecommunications Commission’s plan to implement the controversial billing method, which would have led to a situation where people there could have expected to pay up to CDN$2.35 per gigabyte. The CRTC is expected to make its case in front of the House of Commons later today.