Thursday, February 3, 2011

Nielsen: Apple iAds More Effective Than TV Ads


According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.

The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy reduced-sodium soup, which is nice for them.

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Tony Burkhart

Posted via email from Tony Burkhart

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