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Thursday, February 3, 2011
According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.
The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy reduced-sodium soup, which is nice for them.
Canada’s Internet innovation-killing usage-based billing scheme may already be dead in the water. The Toronto Star says the decision has been made to reverse the Canadian Radio-television and Telecommunications Commission’s plan to implement the controversial billing method, which would have led to a situation where people there could have expected to pay up to CDN$2.35 per gigabyte. The CRTC is expected to make its case in front of the House of Commons later today.